Welcome to the Kula Athletic family, where we are connected by a love of movement and quality activewear that moves with us. We dance, stretch, sweat and lift. We run. We share an open-mindedness that stems from the wonders of travel and the beauty of nature. We are honest. We are humble. #wearekula
Our brand has been two years in the making. We’ve travelled the world in search of the finest fabrics, our dedicated manufacturing partners and spent many a late night bringing our designs to life to deliver our premium performance activewear.
So how did we get going?
The journey from dream to reality began with founder Kelly Chow, a passionate yogi and latin dancer. Kelly was born and raised in Sydney, one of five kids and the daughter of refugee parents from China and Vietnam. Her first insight into running a business came from helping out in her family’s restaurant as a young seven year old!
After graduating with an Honours degree in Agricultural Economics and working as a Commodity Analyst, Kelly soon realised her studies and work were not her true passion. She wanted more from life and sought fulfilment, choosing to follow what truly inspired and motivated her: movement.
Kelly had always been incredibly active, often working out twice a day at the yoga or dance studio. She pretty much lived in activewear and constantly thought how rewarding it would be to create an authenic brand that embodied her values and was super comfortable, functional and stylish to workout in. This is Kelly below throwing some moves which happens a lot when she hits the beach :)
Kelly began sampling fabrics from around the world, travelled to factories in Vietnam and Sri Lanka and worked tirelessly on designing and developing the products. Her fiance, a consultant, jumped on board too and now manages the operational side of things (when he’s not in the mountains running ultra marathons that is!). The months of dedication and hard work eventually paid off: the end result is Kula Athletic.
We at Kula are so excited to bring you our very first collection, Havana Active. These gorgeous pieces have been created using fabrics with four-way stretch moisture wicking properties to keep you cool and dry during your workout, whether it’s a barre class, beach run, boot camp or gym session. Effortlessly cool, the collection’s leggings, sports bras, crops, tanks and tees have been inspired by the tropical elements of the Caribbean.
Our First Campaign Shoot: Havana Active
Here, we bring you a glimpse of our very first campaign shoot.
We were beyond thrilled and nervous to finally begin shooting for the Havana Active collection. Our talented team involved photographer Connor Langford, makeup artist Lianne Claire and the gorgeous Avril Rae. Despite the 5am hair and makeup call, she was glowing.
For the shoot, we sought a location that resonated with the brand and the inspiration behind the collection: our Sydney-based roots and the beauty of nature, surf, sand and sun. Picking Sydney’s iconic Clovelly Beach was the natural choice, a little slice of paradise tucked away at the end of a narrow bay. We also loved the mottled brown and grey rocks in the background, which added a rich texture to the photographs.
It was a beautiful warm sunny morning and by 11.30am we had managed to completely nail the brief. It was such a fun and inspiring experience seeing our products and everything we had worked so hard for come to life, we cannot thank our team enough!