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The KULA Journey

KULA Athletic was founded in 2016, an activewear brand originally created for yoga enthusiasts. We always aim to grow and evolve, just like our KULA customers, and recently we’ve moved into a broader activewear space catering to strong and empowered modern females. Our pieces are designed for women, by women, and are created to help females feel good, do good, and look damn good while they do so. 

KULA Athletic is designed on the Gold Coast, Australia by co-owners Tamara, a fitness and nutrition fanatic, and Sarah, an Aussie mum of two. The brand focuses on slow fashion; delivering high quality sustainable pieces that will provide our customers with fun yet functional, long lasting activewear.

Our Values

The KULA Athletic team is all about balance. We believe in making high quality products that look good, feel good and do good too. Whether you’re busting out a HIIT class, sweating up a storm in bikram, catching up with the girls for coffee and a walk or running errands, we want our KULA customers to feel good. 

We also believe that nothing beats a spicy margarita on a hot day, that coffee is a necessity and that a green juice absolutely balances out last night’s pizza.

The meaning behind Kula

“Kula” is derived from Sanskrit for “community of the heart” and used to describe a community of people with shared values and sense of connection.”